When you are in the creation mode of starting your podcast, one thing that gets ALOT of people feeling stuck is how to structure the dang show! I get asked lots of questions on how to do this so I thought I would dedicate a week to focusing on this topic, especially since there are a lot of people wanting to start a podcast this spring!
So..how do you actually do this daunting task?
EASY! I’ll break down the parts of a show for you and then we can go back and go into each part a little more.
Okay so let me start off by reminding you that it’s your show and you can do whatever the F you like with it. You can start off one way and try it out, decide you no likes and change it again. As long as you are giving it some thought and not changing it each week you are good. You don’t want to NOT have a consistent structure because you will have a hard time keeping the attention of your listeners, therefore, your show won’t perform as you wish to see.
The Moving Parts of A Podcast Eppy (that’s episode)
- Your Intro with music
- your talking intro
- sponsorship, commercial, CTA
- the meat
- A game, Q&A, lightening round, call in
- thank you, subscribe, leave a review, CTA
Okay, so the above are the moving parts of a podcast. I call them moving simply because you as the podcast host have the ultimate power, you can change the order! Liberating huh?
Yeah, you can totally do what you like with YOUR podcast!
Let’s start with the first part… intro with music. If you are a podcast listener, you most likely know what an intro is BUT I’ll splain. This is the very beginning of the show. When the podcast that you choose to listen to starts, you hear music along with what the show is about… that is the intro.
I list 2 different intro’s on the list, so I’ll tell you why. One is the intro with your chosen music and the other is YOUR talking intro. What do I mean by this? I mean after the music ends and before the actual show starts you may want to jump in there and record a separate track with what’s been going on with you in your life, something you want to share with your listeners (if they like to get to know you), the episode number and maybe a guest mini bio.
Next, we have a sponsorship, commercial, or CTA (Call to Action). Now, remember this is your show so feel free to order these as you see fit.
I suggest before you use either a commercial or a sponsor you make sure you have a nice amount (3-6 months) of content uploaded and released. This is because you don’t want to go start selling to a cold audience. They don’t know, like or trust you yet. This is important. You want to connect with your peeps before you start shoving your sales down their throat.
As far as your CTA, this is perfectly ok and I encourage it ASAP. Listeners if they like you they will opt-in for more of your cool stuff, just make sure that it is not a paid CTA in the beginning. Something like a freebie with great content so that they can grow to LOVE you and want more of you!
Next is what I call the meat. This is your actual show. This will be your solo show or the recorded interview. Simply that.
Add in something fun to engage your listeners. A game, Q&A from your facebook group, or maybe emails you received and want to answer. This is a great way to really excite your listeners and get them to stick with you. People love to hear their name mentioned. If you have a guest on, maybe you bring them through a lightening round of random fun questions. This is fun and the listener can get to know some random fun things about the person. You can even have people call in and you can record that as if they are live on the show.
Now that you are nearing the end of the show you are entering into a place where you can announce what you are doing in the upcoming week ior you can enter your promo in this spot.
Next add in that thank you to your listeners, ask them to subscribe, leave a review, your CTA (this alone can be your CTA) You dont want to throw too much at the listeners. Remember, they are listening and can’t remember too many things, so what do you really want them to remember and actually do? Mention that only!
Next is your outro music, it’t the end of the show.
This is a basic and simple way to structure your pod. I no gots time for complication so…take what you like from this and go with it or change how you like. You are not set in stone with this so play, have fun and experiment to see what works. Even ask your audience what they prefer and how you can improve the show for them.
You ask and they will answer!Watch the YouTube Vid on this Topic